User Case

Revolutionizing the Conference/Exhibition Industry: Escom Events' Digital Transformation Journey

Start-ups Professional Services
Revolutionizing the Conference/Exhibition Industry: Escom Events' Digital Transformation Journey
In an era where technological advancements redefine operational standards, Escom Events, a prominent Southeast Asian exhibition organizer, embarked on a transformative journey. Tasked with orchestrating large-scale conferences and exhibitions across the region, Escom faced daunting challenges rooted in archaic manual processes and a lack of integrated software systems.

Challenges Faced by Escom Events

Escom Events grappled with several operational hurdles that hindered efficiency and scalability. The absence of a robust IT software system led to manual processing of delegate registrations, cumbersome invoicing procedures, and a reliance on Google Spreadsheets for managing deals and billing. Moreover, the absence of an HR management system compounded the complexities, forcing the company to manually calculate salaries. The absence of a Sales EDM system further hampered their ability to reach and engage their audience effectively.

The ANFFY Solution

Escom Events recognized the urgency for a comprehensive, user-friendly solution that could streamline their operations seamlessly. They strategically invested in ANFFY, a leading no-code workflow creator, which emerged as the cornerstone of their digital transformation.
Leveraging ANFFY, Escom Events crafted a suite of tailored solutions that revolutionized their operations:
  1. Automated Invoicing System: ANFFY facilitated the creation of an automated invoicing system, eliminating manual processing and enhancing billing efficiency.
  2. Delegate Registration Management: The platform streamlined delegate registration processes, enhancing user experience and reducing administrative burden.
  3. Deal and Billing Management: ANFFY replaced the reliance on Google Spreadsheets by providing a centralized and efficient system for managing deals and billing information.
  4. HR Management System: Escom Events developed an integrated HR management system, automating salary calculations and streamlining personnel-related processes.
  5. Sales EDM System: ANFFY empowered Escom Events with a sophisticated Sales EDM system, enabling targeted communication and engagement with their audience.
The decision to adopt ANFFY proved transformational for Escom Events. The key advantages of this no-code platform were threefold:
  1. Accessibility: ANFFY's no-code interface empowered every team member, regardless of coding proficiency, to leverage its functionalities. This democratized approach to technology ensured widespread adoption and active participation across the organization.
  2. Versatility and Power: ANFFY's robust forms and workflows addressed a staggering 99% of Escom's operational needs. The platform's adaptability and customization capabilities allowed Escom Events to tailor solutions precisely to their unique requirements.
  3. Cost Efficiency: ANFFY's cost-effective nature made it a prudent investment for Escom Events, offering a comprehensive suite of tools without the overhead costs typically associated with traditional software development or procurement.
Escom Events' adoption of ANFFY exemplifies the profound impact of digital transformation within the exhibition industry. By embracing innovation and leveraging no-code solutions, they not only overcame their operational challenges but also set a precedent for efficiency, scalability, and agility within their sector. As technology continues to evolve, Escom Events stands poised to further elevate their industry leadership through continuous innovation and adaptation.